PwC is a global network of firms providing professional services in auditing, tax, and consulting.

My role on this project revolved around supporting, in my capacity as designer, the launch of
‘Creating value beyond the deal’ – the largest piece of ‘Mergers & Acquisitions’ research ever conducted by PwC globally. Working with sales and marketing teams, the campaign was launched across a variety of channels, including print, digital adverts, social media and experiential activations.

My role: Concept, Art Direction, Graphic Design, Patterns Design, Illustration, Storyboarding

Deliverables: Reports, Website, Branded wall, Posters, PowerPoint presentations,
Social media assets, Animations, Newsletters, Videos

Solid orange background with no objects or text visible.

Solution

To visualise the key themes of ‘transitioning’ and the ‘evolving nature of deals’, I developed a creative using eye-catching geometrics. Under time constraints, along with a team of 6 designers, I formulated and delivered a successful campaign just a fortnight after a new brand style was rolled out.

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Book titled 'Creating value beyond the deal' by pwc with colorful geometric cover design.
Open magazine displaying charts and articles on a white background.
Open magazine showing pages of data and infographic elements, with one page black background and pink and gray charts, the other white background with key findings and diagrams.
Digital infographic from PwC discussing values creation in mergers and acquisitions, including statistics on buyer and seller perspectives, with colorful geometric patterns and sections with report links.
Digital tablet displaying an email newsletter with the title 'Creating value beyond the deal' from PwC, featuring colorful abstract graphics and a video thumbnail of a man with sunglasses.
  • Advertisement with colorful geometric patterns in yellow, black, red, and white, and text that reads 'What if you only prioritized areas that really add value to a deal?' PWC logo at the bottom left and a button that says 'Find out more'.

  • A graphic with text about business rebranding statistics. It states that 30% of businesses prioritize rebranding on Day One, but 98% later admit they should not have.

  • A graphic with a yellow background displaying the statistic "82% of companies who say significant value was destroyed in their latest acquisition lost more than 10% of key employees," and the message "Put culture at the heart of your strategy" on a black background.

  • Infographic with a black header that reads "Take a different approach to selling". Yellow background with large black text showing '89%'. Beneath, smaller black text states, 'of sellers say there is room for improvement on optimizing the tax and legal structure.'

Make it stand out.

  • Scenic landscape of a lake with green rolling hills in the foreground and mountains in the background under cloudy sky.

    Dream it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    Make It
  • Modern wooden house in a field with tall grass, overlooking a large lake with mountains in the background during a cloudy sky.

    Build it.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    Make It

Whatever it is, the way you tell your story online can make all the difference.

Make It