The Outnet.com, a sister site to the YOOX NET-A-PORTER group,
is one of the fastest growing high-end women’s fashion online retailers.

I was tasked with creating a fashion newsletter that could incorporate some festive elements, showcase the latest fashion trends and resonate with its audience.

The newsletter had to be fully responsive, making its content to stand out and providing customers a seamless shopping experience.

Solution

I applied a seasonal creative in the form of a gold fringe curtain which was used as a hero image and set the scene for festive shopping. I combined isolated over white background images of accessories with content from influencers and a branded playlist.

By giving the newsletter a seasonal twist and selecting valuable content, I managed to capitalise on buying behaviours and boost conversions.