Objective

I was tasked with supporting the development of the Tech We Can Charter, a commitment by PwC to work to inspire more children, particularly girls, to see the possibility that a job in technology can bring.

CLIENT
PwC

DELIVERABLES
Brand Identity
Lesson packs
Website

Flyer
Social assets
Pull-Up banner

Brand toolkit

Solution

I contributed to building the Tech We Can brand identity and applied it to a series of deliverables including flyers, social assets and lesson packs with the aim to give pupils and teachers inclusive access to technology training and technology roles in their own organisations.

Lesson plans — Lesson plans

CLICK HERE TO VIEW THE WEBSITE

Twitter posts — Twitter posts

Flyer — Flyer

Pull-Up banner — Pull-Up banner

Impact

9,000 schools across the UK have used the toolkit to educate and inspire pupils and teachers about technology careers.
47% students considered a career in tech afterwards compared to 43% before.
61% students could name a famous woman in tech afterwards compared to 16% before.
90.7% students enjoyed the Tech We Can lesson plans.

Client’s feedback

“Ilaria has really impressed me with her passion and willingness to get involved in the design and branding of Tech We Can. She volunteered her time on top of her day job and has really made
a difference to how this material is delivered in school.

I felt Ilaria was a very safe pair of hands during the project in terms of managing her time, communication and understanding the brief.”